Company
About Latch Services
Latch Services is a Lebanon-focused mobility and logistics platform built to move people and things with speed, coverage, safety, and fair value. Our promise is simple: We Stay on The Way.
How we started
Latch began on 9 September 2023, first operating as coordinated groups before evolving into a full application experience. Today, the Latch app is the centre of how riders and drivers connect across Lebanon.
What we optimise for
Riders choose Latch for speed, coverage, safety, driver quality, and value — without publishing fares on the website; pricing and promotions live inside the app where they stay accurate and up to date.
Leadership & product
- Kassem Soboh — lead owner and driving force behind Latch’s vision and operations.
- Omar Shbaro — developer of the Latch app and website; founder of Prime Tech.
The Latch application supports multiple languages for riders and drivers — including English, Arabic, French, Armenian, Chinese, and more — so the product can grow with our communities in Lebanon and beyond.